Design and Process
Client wanted the design to focus on ease of navigation on mobile devices. The content structure was complicated to understand and text heavy, requiring in-depth reading of all the elements. The entire focus was on providing a clear UX and good navigation to present the product review results on a mobile device.
We suggested two version of the colour style, which they can decide and choose according to thier existing branding strategy. First style is multicoloured approach, where colours on inners pages are adopted from one of the selected four services.
Second style use a monochromatic colour approach based on their existing logo, where all the colours originated from green colour of the logo and revolves around its shades. This was to sync well with the green colours of the logo and footer and they won’t need to change the existing colour style.
