Identity design

TRS logo

Identity design for 'The Resplendent Soul', an Indian company specializing in spiritual tours

The tours focus on the rural & spiritual life in India. The identity aims to give out a message of peaceful and calm environment of travel, yoga and meditation


Thought process behind logo design

Maroon/red colour has an important significance in Indian culture and religious s practices. So, red is the primary colour supplemented with a similar colour shades of orange and yellow.


Thought process behind identity design

The trees, temples leaves and design patterns are inspired by the close relation of village life with these elements. The ‘resplendent soul’ text is highlighted by the maroon circle in background with concentric circles depicting focus & meditation. The waves coming out of the logo from behind the logo represent the stability & reach of your mind in spiritual well being. The small coloured rings and stripes represent the diversity of India, be it in religion, culture, food or lifestyle. The ‘Oum’ symbol, in back side of card convey the message of core essence of the tours - to achieve a spiritual state in our mind.


Implementation of TRS logo and design

Implementation of TRS logo and design theme in merchandise and corporate communication.


Implementation of TRS logo and design


Implementation of TRS logo and design