As a UNESCO World Heritage Site, the Great Himalayan National Park is a huge resource for tourism and scientific research but has historically been under-utilised. We have proposed to completely rebrand the park and promote it accordingly. Key challenges we had:
Integration of World Heritage Site brand with existing identity
The original low-resolution, un-editable logo couldn’t be adapted in different print and digital media. We recreated the vector logo from scratch using a high-resolution photo. The logo now fits well into variously shaped of containers.
We divided the logo into a symbol and logotype, for convenient use across different platforms.
Examples of symbol and brand mark usage on website and mobile app profiles.
GHNP and UNESCO WHS logo use on all official communication.
Primary and secondary colour codes for all GHNP printed and digital publications.
GHNP’s administrators had no working font copy, so we re-sourced and redesigned it to match the new logotype.
We designed GHNP’s official website to smoothly present information on the park’s vast repository of flora and fauna across digital platforms of all screen sizes, using text, graphics, photos and videos.
GHNP graphics templates for corporate presentations, proposals, reports, etc.