Hero HASTPA MTB School program, aim to educate school children about mountain bicycling. The posters aims to tempt and encourage children to take up the sport as hobby and profession.The poster is a blend of photographs and design elements.
Vamini’s ride across Srilanka , a Limca book of records entry, was designed to promote the campaign across print and digital media channels. The campaign focused on women empowerment and strengths in ares with high physical potentials. The graphic shows the route with landmarks across the map of SriLanka and picture of Vamini on her bike. The campaign was executed and supported by HASTPA.
Hero MTB Shimla Women, a short mountain bike race event for women only, with an aim to highlight the extraordinary character of women in a high endurance mountain bike race.